CASE
Confie Assistência
DIGITAL MARKETING STRATEGIES THAT VALUED THE BRAND AND INCREASED THE NUMBER OF LEADS.
DESCRIPTION
Our customer trusted us. After many immersions in the company's situation and chats about the current segment of the Funeral Assistance market, Blend signed a partnership with Confie to improve its results on and off the internet.
Throughout the work, we made strategic planning, brand repositioning, visual identity rebranding, analysis reports and campaigns that made the number of qualified contacts significantly increase for the company's commercial team.
The Confie managed to position itself against the main competitors and became one of the most targeted companies in its market.
PROJECT
Digital Marketing + Lead Generation + Influencer Campaign + Rebranding + Website + Landing Page
LAUNCH
2022
Through personalized strategies, we managed to increase the monthly amount of leads by 300% in a few months without having to increase the media budget. From there, we made a strategic plan approved by the client and managed to reach the result of a 1,000% increase in lead generation in 08 months.
Today the internet has become the main source of contact between the brand and its consumer. Through Facebook Ads and Google Ads campaigns, Confie's commercial team receives qualified business opportunities every day.
According to the new communication, we seek to represent that voice through a person. This is because the human figure alone already helps brands to make the public better identify with them. But we went further and looked for someone who already had an influence on the target audience. We were looking for an influencer who could help to better develop and implement our digital marketing strategy, which would contribute to the value creation of Confie. Through a mapping of influence, we arrive at the actress, dear to millions who follow open TV, Solange Couto.
Combining assertive communication and paid traffic to the strategic use of Solange's image, which already attracts our target audience, on social networks and on Google, we were able to boost our client's sales by conquering a large number of qualified leads, that is, people with high conversion into purchase, in less than a year from an investment that we can consider moderate.
